Terms & Conditions

1. Agreement to Terms

These Terms and Conditions ("Terms") constitute a legally binding agreement between you ("User," "you," or "your") and Plate-Wise ("Company," "we," "our," or "us") concerning your access to and use of the Plate-Wise mobile application and related services (collectively, the "Service").

By creating an account or using the Service, you agree to be bound by these Terms. If you do not agree to these Terms, you may not access or use the Service.

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2. Eligibility

You must be at least 13 years old to use the Service. If you are between 13 and 18 years old, you must have parental or guardian consent to use the Service. By using the Service, you represent and warrant that you meet these eligibility requirements.

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3. Account Registration

To use certain features of the Service, you must register for an account. You agree to:

Provide accurate, current, and complete information during registration
Maintain and promptly update your account information
Maintain the security of your password and account
Immediately notify us of any unauthorized use of your account
Accept responsibility for all activities that occur under your account

We reserve the right to suspend or terminate accounts that violate these Terms.

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4. Service Description

Plate-Wise provides:

4.1 Core Features

AI-powered food recognition and nutritional analysis from photos
Manual food and meal logging via text input
Barcode scanning for packaged foods (OpenFoodFacts database)
Menu scanner for restaurant menus
Smart Favorites for quick one-tap food logging with meal-type tagging
Calorie and macronutrient tracking (protein, carbs, fat, fiber, sugar, sodium)
Personalized nutrition recommendations via AI assistant (Sage)
Progress tracking, insights, and streak visualization (My Garden)
5 meal slots: Breakfast, Lunch, Dinner, Snacks, Supper
Diet Learning — AI improves from your corrections
Meal planning assistance (Pro)
PDF export of nutrition reports (Pro)

4.2 Social Features

Tables: Social dining groups (2-8 members) for group meal tracking and accountability
Friends: Connect with other users via email or username search
Plate Party: Group meal photo capture with calorie splitting among participants
My Garden: Personal streak tree visualization with 9 growth stages
Streak Trees: Visual tree growth based on group or individual logging streaks
Push Notifications: Alerts for social activity, meal reminders, and streak milestones
Deep Links: One-click invite links for Tables and friend requests
Nudges: Send friendly reminders to Table members who haven't logged

4.3 Offline Capabilities

Offline meal capture with pending AI sync
Automatic data synchronization when connectivity is restored
Streak preservation for offline-logged meals
Local storage of favorites and recent data

4.4 Platform Availability

Plate-Wise is available on the iOS App Store and the Google Play Store. Pro subscribers get automatic cloud sync across all platforms, keeping your progress current on every device.

4.5 Customization

Dark Mode: Toggle between light and dark themes
Color Themes: Choose between Purple and Green color schemes
Biometric Login: Optional fingerprint or face authentication
Notification Preferences: Granular control over meal reminders and social notifications

5. Medical Disclaimer

⚠️ IMPORTANT HEALTH NOTICE - PLEASE READ CAREFULLY

Plate-Wise is NOT a medical service and does NOT provide medical advice, diagnosis, or treatment. The Service is for informational and tracking purposes only. All nutritional information, recommendations, and AI-generated suggestions are estimates and should NOT be considered medical advice.

You acknowledge and agree that:

Not Medical Advice: The Service does not replace professional medical advice, diagnosis, or treatment from qualified healthcare providers
Consult Your Doctor: Always consult your physician, dietitian, or other qualified healthcare professional before making any changes to your diet, exercise routine, or health regimen
Medical Conditions: If you have any medical conditions (including but not limited to diabetes, gout, hypertension, eating disorders, food allergies, pregnancy, or any chronic illness), you MUST consult with your healthcare provider before using this app
AI Limitations: AI nutritional estimates and recommendations may not be perfectly accurate and should be verified with a qualified professional
Emergency Situations: In case of a medical emergency, contact your local emergency services immediately - do not rely on this app
Individual Variation: Nutritional needs vary significantly between individuals based on age, gender, health status, activity level, and other factors
No Liability: We are not liable for any health outcomes, adverse effects, or medical conditions resulting from use of the Service or reliance on its information

Calorie & Macro Estimation Sources

Daily calorie targets in Plate-Wise are estimated using established nutritional science formulas. These are general estimates for informational purposes only — individual needs may vary.

Basal Metabolic Rate (BMR): Calculated using the Mifflin-St Jeor equation — Mifflin MD, St Jeor ST, Hill LA, Scott BJ, Daugherty SA, Koh YO. A new predictive equation for resting energy expenditure in healthy individuals. Am J Clin Nutr. 1990;51(2):241-247. PubMed 2305711
Activity Level Adjustment (TDEE): Standard physical activity multipliers (1.2 sedentary, 1.375 lightly active, 1.55 moderately active, 1.725 very active, 1.9 extra active) widely used in clinical and fitness practice to estimate Total Daily Energy Expenditure from BMR.
Macronutrient Ratios: Macro targets (protein, carbs, fat) are calculated as percentages of the daily calorie target based on the selected diet type and goals. These ratios are general guidelines and not personalized medical nutrition therapy.

🩺 BY USING Plate-Wise, YOU ACKNOWLEDGE THAT:

You will consult with qualified medical professionals regarding your health and dietary decisions
You understand this app is not a substitute for professional medical care
You take full responsibility for your health choices and their outcomes
The AI-generated nutritional information is an estimate and may contain errors

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6. Subscription Plans & Payments

6.1 Free Plan

3 AI food captures per day (camera/gallery)
1 AI meal plan per day
Unlimited text food entry
7-day data retention (local storage only, single device)
Basic tracking and streak visualization

6.2 Pro Plan ($9.99/month Launch Special or $99.99/year)

30 AI food captures per day
10 AI meal plans per day
10 Sage AI chats per day (shared across screens)
12-month cloud data retention with cross-device sync
Smart Favorites with meal-type tagging
Full social features (Tables, Friends, Plate Party)
Advanced analytics and insights
PDF export reports
Priority support

6.3 Billing

Subscriptions are billed monthly or annually in advance
Subscriptions auto-renew at the end of each billing period unless cancelled at least 24 hours before renewal
Payments are processed securely (we never store your card details)
You authorize us to charge your payment method for all fees, including renewal fees
Prices are subject to change with 30 days' notice
All fees are non-refundable except as required by law

6.4 Free Trial

New users get a 7-day free trial of Pro features. No credit card required to start the trial. After the trial period, you will need to subscribe to keep Pro features, or you'll continue with the Free plan. One free trial per user.

6.5 Referral Program

Share your unique referral code with friends
New users who sign up with your code get $10 off their first subscription
You earn $10 credit when your referred friend subscribes
Credits apply automatically to your next billing cycle
Referral codes can be found in Settings > Refer a Friend
Referral abuse (self-referral, fake accounts) may result in account termination

6.6 Cancellation

You may cancel your subscription at any time through the app (Settings > Subscription > Manage Subscription)
Pro access continues until the end of the current billing period
No refunds for partial months or unused features
You can reactivate your subscription at any time
After cancellation, you retain Free plan access

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7. User Content

7.1 Your Content

You retain ownership of all content you submit to the Service, including photos, meal logs, and personal information ("User Content"). By submitting User Content, you grant us a worldwide, non-exclusive, royalty-free license to use, store, and process it solely to provide and improve the Service.

7.2 Content Guidelines

You agree not to upload or submit:

Illegal, harmful, or offensive content
Content that violates others' intellectual property rights
Malicious code, viruses, or harmful software
Personal information of others without consent
Non-food images for AI analysis (system may reject these)

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8. Fair Use Policy

To ensure service quality and prevent abuse, we may enforce reasonable usage limits which may vary by plan. These limits are subject to change at our discretion.

Service Tiers

Free Plan: Core food tracking features with daily AI-powered capture allowance
Pro Plan: Higher AI capture allowance, AI chat, meal planning, cloud sync, and advanced analytics

AI-powered features — including photo capture, barcode scanning, Food Advisor, AI chat, and meal planning — are provided by Google Gemini (primary) and OpenAI GPT-4o-mini (fallback). These services may be subject to reasonable daily usage limits. Manual text entry and viewing existing logs are always available regardless of plan.

If you reach a usage limit, AI features will be temporarily paused until the next daily reset. You can still view all your existing meal logs and progress. Repeated or extreme misuse of the service may result in temporary or permanent account restrictions.

Need more? Contact us at support@plate-wise.com to discuss your needs.

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9. Prohibited Uses

You agree NOT to:

Use the Service for any illegal purpose
Attempt to gain unauthorized access to our systems
Interfere with or disrupt the Service
Use automated tools to access the Service (bots, scrapers)
Reverse engineer, decompile, or disassemble the app
Remove or modify any proprietary notices
Share your account with others
Resell or redistribute the Service
Circumvent or attempt to bypass usage limits
Create multiple accounts to exceed limits
Abuse the referral program with fake accounts
Use the Service to harass, spam, or abuse other users

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10. Social Features Terms

10.1 Tables (Group Tracking)

Tables are limited to 2-8 members per group
Table creators (owners) may delete their Tables at any time
All members can view each other's meal logging activity within the Table
You may leave any Table at any time
Abuse of Table features (spam, harassment) may result in account suspension

10.2 Friends & Social Connections

Friend connections require mutual acceptance of requests
Privacy settings control what information friends can see (streak, calories)
You may remove friends or block users at any time
You are responsible for maintaining appropriate conduct in social interactions

10.3 Plate Party

Plate Party allows group meal photos with calorie splitting
All participants must consent to calorie allocation
Plate Parties expire after 24 hours if not completed
You are responsible for accurate participant selection

10.4 Push Notifications

Social notifications require device permission
You may disable notifications at any time in Settings
Notification frequency is managed to prevent spam
We store device tokens solely for notification delivery

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11. Intellectual Property

The Service, including all software, text, graphics, logos, and trademarks, is owned by Plate-Wise or our licensors and is protected by copyright, trademark, and other intellectual property laws. You may not copy, modify, distribute, or create derivative works without our written permission.

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12. Disclaimers

THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND.

We disclaim all warranties, express or implied, including:

Merchantability, fitness for a particular purpose
Accuracy, reliability, or completeness of content
Uninterrupted or error-free operation
Security or freedom from viruses

AI nutritional estimates are approximations and may not be perfectly accurate. Confidence percentages indicate AI certainty, not guaranteed accuracy. Results may vary based on photo quality, lighting, and food presentation.

13. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, Plate-Wise SHALL NOT BE LIABLE FOR:

Indirect, incidental, special, consequential, or punitive damages
Loss of profits, data, use, or goodwill
Service interruptions or data loss
Errors in AI analysis or recommendations
Health outcomes or medical conditions
Third-party content or services
Offline data loss before sync completion

Our total liability shall not exceed the fees you paid us in the 12 months preceding the claim, or $100 USD, whichever is greater.

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14. Termination

We may suspend or terminate your access to the Service at any time, with or without cause or notice, including for:

Violation of these Terms
Fraudulent or illegal activity
Extended periods of inactivity
Technical or security reasons
Abuse of usage limits or referral program

Upon termination, your right to use the Service ceases immediately. You may delete your account at any time in Settings > Data Management > Delete Account.

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15. Changes to Terms

We reserve the right to modify, update, or replace these Terms of Service at any time, at our sole discretion. Changes may be made for reasons including but not limited to: changes in applicable law, new features or services, security improvements, or operational requirements.

How we notify you: For material changes that affect your rights or obligations, we will notify you before they take effect. Notice may be given by: (a) posting the updated Terms within the app with a prominent banner, (b) sending a notification to the email address associated with your account, or (c) an in-app notification. Minor or administrative changes (such as correcting typos or clarifying existing terms) may take effect immediately upon posting.

Your acceptance: Your continued use of the Service after the effective date of any changes constitutes your acceptance of the updated Terms. The most current version of these Terms will always be available within the app under Settings. We recommend reviewing these Terms periodically.

If you disagree: If you do not agree with any changes, you must stop using the Service before the changes take effect. You may delete your account at any time via Settings. Continued use after the effective date means you accept the new Terms in full.

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16. Governing Law

These Terms shall be governed by and construed in accordance with applicable laws. Any disputes arising from these Terms or your use of the Service shall be resolved through appropriate legal channels.